Fürth and its economic miracle pioneers
Three Fürth residents in particular are responsible for Fürth's economic miracle: Ludwig Erhard, Max Grundig, and Gustav Schickedanz. After World War II, Germany was in ruins. In the 1950s and 1960s, an economic boom took place that seemed like a miracle to many. With innovative business ideas and clever technologies, Grundig and Schickedanz achieved world fame. The tour takes you to places where Fürth's economic miracle can be traced. Questions such as “Why did the shops suddenly fill up again after years of economic scarcity?” or “How did Ludwig Erhard become the father of the economic miracle?” are answered along the way.
What can we learn from prominent Fürth residents such as Ludwig Erhard, Max Grundig, and Gustav Schickedanz about overcoming problems that are relevant again today: “How can I promote economic growth and prosperity for all?” After World War II, Erhard created a regulatory framework based on the principle of “as much government as necessary, as much market as possible.” Grundig and Schickedanz unleashed their entrepreneurial creativity within this political environment. Their companies became economic “heavyweights” until they were no longer able to adapt to changing market conditions.
All you need to know
Meeting Place
In front of Café Luise, Ludwig-Erhard-Straße 5
Duration
The tour lasts approximately 90 minutes.
Cost
2025: 105,00 € (for a private group at most 25 people)
2026: 115,00 € (for a private group at most 25 people)
Barrier-free access
Suitable for people with walking disabilities.
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