Three natives of Fürth, in particular, are associated with the city’s Economic Miracle: Ludwig Erhard, Max Grundig and Gustav Schickedanz. Germany was in ruins at the end of the Second World War. In the Fifties and Sixties the country achieved an economic upturn many regarded as nothing short of a miracle. Grundig and Schickedanz gained international recognition for their innovative business ideas and clever technologies. The tour takes us to places that give us an understanding of Fürth’s Economic Miracle. Questions like how shops could suddenly be full of goods after decades of scarcity and why Ludwig Erhard is regarded as the father of the economic miracle are answered on the tour.